Latin American Tennis Foundation
President and Founder of the LATF, and Tennis Grand Slam champion, Rosie Casals, reached out to me back in February offering a spot on the LATF Advisory Board, where she requested that I contribute not only my expertise in tennis but also in marketing and design.
Project Goals
Our goals include revamping LATF’s Instagram presence with a fresh new brand look, boosting engagement through meaningful content and organizing it with a consistent schedule to keep followers updated and inspired.
The Solution
Through collaboration with existing LATF board members, I helped create a brand look and tone that will be consistent across all social media platforms. This included crafting a retro aesthetic for their Instagram presence, capitalizing on the resurgence of tennis as a trendy industry. Given LATF's rich history dating back to the WTA and ATP tour in the 1960s, my focus was on integrating historical content from that era into today's social media landscape and technology. Simultaneously, I aimed to showcase LATF's impactful efforts in engaging Hispanic and Latino youth in the sport of tennis today.
Heritage Reimagined
My focus lies on highlighting the work being done in the community, as well as sharing nostalgic memories and victory stories from individuals who are now giving back to the community they once belonged to.
The LATF Wall of Fame - Serving History
The Wall of Fame: Serving History was designed to honor the legacy of Latin American tennis legends whose impact has shaped the sport across generations. This visual tribute highlights the stories of groundbreaking athletes like Rosie Casals, Pancho Gonzalez, Alex Olmedo, Charlie Pasarell, and Rafael Osuna . These are players who not only achieved greatness on the court but also opened doors for future generations. By showcasing their accomplishments and cultural roots, the artwork aims to inspire pride, preserve history, and celebrate the enduring influence of the Latin tennis community.
Sponsorship with Purpose
This sponsorship packet was designed to support the Latin American Tennis Foundation’s vision of celebrating Latino tennis icons and expanding access to the sport through the creation of a Virtual Museum. The goal was to present LATF’s mission and impact in a compelling, organized, and visually engaging way that resonates with potential partners. By highlighting the historical significance of Latino tennis legends and offering clear pathways for involvement, this packet invites sponsors to be part of a meaningful initiative that blends storytelling, heritage, and community impact.
Telling Our Story, One Post at a Time
These are just some of the many Instagram posts that were created to bring the mission and stories of the Latin American Tennis Foundation to life through bold visuals and engaging content. Each design was crafted to spotlight legendary players, amplify current initiatives, and connect with the broader tennis community in a meaningful way. With a focus on heritage, accessibility, and celebration, the posts aim to educate, inspire, and grow LATF’s digital presence while honoring the cultural impact of Latino players in the sport.
